Intelligence
Usage by persona: customers who completed an order with the Fesona offer at checkout
Customers
—
customers saw the Fesona offer
at the checkout of an order they completed
Acceptance rate
—
Customers who accepted ÷ customers who completed an order with the offer at checkout
Personas
Purchase frequency down, return risk across. Nine personas; each shows how often it accepts an offer and the credit it receives.
Accepts offerfewermore
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Every number counts completed orders with the Fesona offer at checkout, in the selected range, and nothing else. Frequency is the shopper's order count at that checkout; a guest is New. Return risk is Fesona's prediction for that cart. Accepts offer is customers who accepted ÷ customers shown the offer. Avg. credit is the average store credit per accepted offer. Export CSV lists the same customers.
Products
Returns by product type
Share of orders with each product type that had a return
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